Meet the Team

Welcome to our team page! At Baxterworld, we’ve been proud small business accountants for over 30 years, bringing together a blend of seasoned accountants and meticulous bookkeepers. From our home base in Belfast, we extend our expertise across the UK, Ireland, and beyond. Get to know the dedicated professionals championing your business’s financial success.

The Directors

Ray Baxter

Founder, CEO

Ray is an influential member of the management accounts community in the UK, having served as the NI president of CIMA and as an SME Ambassador for Accountancy Europe. He carries over 30 years experience in finance and has chaired several small businesses throughout his career.

Catherine McRory


Catherine has been working at Baxterworld for over 20 years. She has an incredible knowledge of several industry sectors (our resident charity expert) and oversees the day to day running of the office. She earned her CIMA qualifications in 2014 and was quickly promoted to the position of director.

Our team of accountants:

Jenni Freel

An accountancy post graduate, Jenni worked as a manager in food and beverage for nine years before joining the Baxterworld team and is now a team leader. She is well on her way to gaining the ACCA qualification. Jenni has diverse experience of different business sectors and leads the on-boarding of new “full service” Clients.

Megan Beggs

Megan gained her BA (Hon) in Business with Accounting from Ulster University. She continued her studies and went on to earn two levels in Computerised Bookkeeping. Megan has also gained over 11 years of valuable experience working within the retail sector in various roles.

Veronica McAllister

Veronica was Baxterworld’s first employee many years ago. After branching out to various other accountancy practices, and also a few years of being self employed, she has now returned home. Veronica brings extensive experience in all aspects of accountancy work such as client bookkeeping, statutory accounts, tax returns, VAT returns, payroll and HMRC compliance work. Veronica is a member of the Institute of Accounts Technicians Ireland and the Institute of Certified Bookkeepers.

Gabriela Ichim

Born in Romania, where she gained her degree, Gabby moved to Northern Ireland in 2009 where she worked in food and hospitality for many years. She eventually decided to focus on a career in Accountancy and started her professional studies.

Tom Ellis

Born in Kent, Tom came to Belfast after studying for his degree at Cardiff Metropolitan University. He has extensive work experience as a manager in the retail sector and is now pursuing professional accountancy qualifications.

Christine Tweedie

Christine came to us with good academic qualifications after a sudden mid-life change of career, moving from healthcare to accountancy. She has a natural aptitude for bookkeeping and numbers and is currently studying the Accounting Technicians course, having achieved Level 4.

Alistair Culbert

After gaining his BA (Hons) in Accountancy, Alistair spent 8 years in retail management before becoming part of Baxterworld. He brings valuable “large Company” experience to the Team and is part way through his professional studies with the Chartered Institute of Management Accountants.

William Burlingham

William, our IT Operations Technician, came to us with a wide-ranging knowledge of business information technology. His interest in computers began at an early age by supporting the IT needs of his family’s business. Within Baxterworld he has a wide brief including supporting multi-screen workstations, maintaining the security of our servers, supporting the various communications systems used by the Practice, and developing integrations within accounting and POS software applications.

Ellen Baxter

Ellen looks after Human Resources activity for the practice, from recruitment to salary levels and disciplinary procedures. Previously she founded and managed several businesses in the hospitality sector including two bakeries, a coffee shop, and a restaurant in Belfast city centre.

It's Accrual World

But not when you've got the best team behind you

Chartered accountant AICPA and CIMA logos

When in the market for accounting services, securing the services of a chartered accountant is crucial.

The title “chartered” is reserved for professionals who have demonstrated a definitive level of proficiency in their field, typically validated via a formal certification or degree conferred by an authoritative professional association.

In the realm of accounting, a chartered designation is a testament to rigorous training, intensive examinations, and commitment to the highest ethical standards. It’s synonymous with top-tier financial advice and unwavering competence.

We are chartered by CIMA, globally recognised, they are the  worlds leading professional body of management accountants. CIMA is also part of the AICPA, which will be familiar to American businesses. If you would like to know more about CIMA and AICPA you can follow this link

If you have never heard the term “management accountant” before, don’t worry. It means we create forward-looking accounts to help you manage, rather than accounts just for historical reference.